Project report on indian ice cream market

Gallons :- Gallons are the second most largest selling product from a retail store engaged in selling of ice-cream.

Ice cream project report

From the last few years, the demand of ice-cream is increased among the service persons, college students, sports persons etc. In western societies the number one comfort food for both men and women is ice cream. Comfort foods are those foods that one consumes because it makes the consumer feel good. A feature of these parlours will be the wide selection of flavours, over 25 flavours with five new substituted for the existing ones each month to ensure more variety. So, quality is also market winner for the top class peoples. The concept of comfort foods in India is very much in an embryonic stage. But there criteria of purchasing is different from other above two level of people.

Comfort foods are those foods that one consumes because it makes the consumer feel good. There two ranges are - Amul Prolife and Amul Sugarfree.

Ice cream project pdf download

Push chart is good in other sense that ice-cream is not a daily need thing of a consumer for which a consumer has to make a plan to purchased it from a retail store during their daily shopping. This variant has just 80 calories and has 16 mg of sweetener against 8, mg of sugar in the traditional ice creams. Vending is the one of the specialand most popular way to sale an ice-cream. As they are new in a country, so they also not prefer too much publicity and advertisement of anything. Need of an ice-cream can be arise at any place and at anywhere may be during a long drive, playing, visiting, going to shopping etc at any place. There two ranges are - Amul Prolife and Amul Sugarfree. It also introduced a sugar-free ice cream range and is planning a Web site on ice creams. Comfort foods are those foods that one consumes because it makes the consumer feel good. Both the brands are available in ml Rs 15 , ml and 1. The concept of comfort foods in India is very much in an embryonic stage.

If once they are satisfy with the quality of a product then they always prefer that product every time. This network will also be expanded. Because the peoples of these area are quality and brand conscious.

conclusion of ice cream project

Strawberry is the second most demandable flavor by the customers. Ultimately, the success at the small scale required the company to shift its corporate strategy toward the establishment of several franchised scoop shop throughout the nations.

They are also a quality conscious peoples.

ice cream industry in india pdf
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