It also taught us important lessons of how to incorporate out theoretical knowledge to enhance the understanding of practical implications. About Sunsilk: Another global brand by Unilever, Sunsilk caters to the hair care segment.
This price is supposed to have followed value based pricing methodology in its marketing mix in which the price is decided according to the perception of users. Some of the prime activities of FMCG industry are selling, marketing, financing, purchasing, etc.
Hence, this concludes the marketing mix of Sunsilk. Porsche — sports car market, Volkswagen — small car market.
Sunsilk entered the hair care segment by introducing shampoos but now it has moved on to other products as well like hair conditioners, sprays etc. In spite of being the market leader Unilever Bangladesh has some weaknesses and threats.
Positioning for Competitive Advantage Arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.