Google vs microsoft financial analysis

Within this segment, the competitive forces exert pressure, which influences strategy development and execution and a competitive advantage.

So Microsoft should continue building clients into Windows and introduce new hardware, products, apps and annuity contracts. Return on Assets The return on assets tells you how much earnings a company generates from invested capital.

Examples would be the launch of two new hardware with Windows 10, Microsoft Surface Hub and Hololens.

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Joe Tenebruso has no position in any of the stocks mentioned. With the release of Halolens and Windows 10, 4Q ofrevenues are expected to increase in The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

This is an important metric to assess the ability over time of a company to generate value more holistically. About 60 percent of Office revenue comes from annuity contracts, which is money in the bank and commitment that discourages switching 5 Executive Summary to other products.

Competitors are always developing new devices for consumers and businesses. To be sure, Microsoft's Azure cloud platform is growing at a torrid rate and has even been gaining share on Amazon in recent quarters.

In fact, the income statement primary purpose is to understand the operations of an organization and not necessarily understand how much cash it has in the bank. Like Alphabet, Microsoft enjoys powerful competitive advantages in many of its key markets. As described in the Burke-Litwin model Microsoft will be having observations in both internal and external factors and moreover Microsoft was very keen on the production and services which comes under external elements.

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Better Buy: Microsoft vs. Alphabet