As was said earlier, because of time pressures, management is often seeking quick answers from marketing research. Physical products, that is goods have to be well packed and labelled. To illustrate the importance of understanding these connections consider the following simple, but common, question in marketing research.
The criteria have been met. To begin with, the sample would have been composed of year old non-coffee drinkers rather than a random sample of all year olds. Statements lacking any or all of these characteristics are not research hypotheses. The research proposal sets out the research design and the procedures to be followed.
Intuitively a successful product would be predicted, launched with hardly any need for marketing research when the new mill had such obvious advantages over existing products.
Risks arise from uncertainty, and the successful project manager is the one who focuses on this as their primary concern.