Coca cola india distribution strategy

Coca cola logistics process

The term is second most well known after okay, making it recognisable in nearly all communities and cultures across the globe. The Coca-Cola Company uses an efficient, extensive network of distributors to reach retailers, and ultimately, their consumers, making their products available when and where customers want them. The system has numerous legal and managerial departments and sections,all independent of each other, and it does not own or control all of it bottling partners worldwide. So, while brand Coca-Cola will be the heart and soul of the company, the company needs to become much bigger by participating in many more categories. Improving Logistics In India, the Coca-Cola system comprises of a wholly owned subsidiary of The Coca-Cola Company namely Coca-Cola India Pvt Ltd which manufactures and sells concentrate and beverage bases and powdered beverage mixes, a Company-owned bottling entity, namely, Hindustan CocaCola Beverages Pvt Ltd; thirteen authorized bottling partners of The Coca-Cola Company, who are authorized to prepare, package, sell and distribute beverages under certain specified trademarks. Third, in order to increase sales, the company needs to move consumers from occasional consumption to regular consumption. He points out that in China and Japan, which have high tea consumption like India, the conversion to packaged tea has been huge; it is one of the biggest categories of packaged beverages. Our talk is on Topic Distribution strategies. Coca-Cola is considered a multichannel company. We also believe that by expanding our portfolio, we will be recruiting more people into it.

One key parameter that Coca-Cola needs to focus on for the next few years, he says, is how many new consumers are coming into the fold every quarter.

The Coca-Cola Company is a global business that operates on a local scale, in every community where they do business.

coca cola goals and strategies

In addition, like in other parts of the world, in India, too, there is a strong move towards healthy alternatives. More precisely, although Coca-Cola is a global company, its products never have to travel far to reach the final consumer, making the product more local than you may think, the product is made local to the market where it is sold.

Kapoor lists four recommendations, which he says could be used to boost the top-line and bottom-line growth of Coca-Cola in India. Distribution Channels varies in the company of Coca-Cola due to the different locations and branches of the company.

Coca cola modes of transportation

However, Coca Cola products would later gain popularity. One answer to this is product innovation. Refrigeration is going to be a key element in this tropical country, and it needs to be enhanced. The Coca-Cola Company sells its products to bottling and canning operations, distributers, fountain wholesalers and some fountain retailers. Products are sent through distribution channels. Wastages 4. Any beverage company that wants to be successful has to play in all these three product segments. India has 8, towns and , villages…. Second, the focus on distribution and penetration must be increased. The second is that we will be looking at adding fruit to our sparkling products.

That has gone missing. The biggest challenge in the ethnic drinks category, he adds, is lack of scale.

Project report on distribution channel of coca cola pdf

We will play our part in shaping choice but, eventually, it is for the consumers to decide. In urban areas, it distributes products directly from bottling plants to retailers. It needs to bring them into the fold of packaged beverages and then work at moving them up the value chain. With the success of RED in urban markets, the company plans to implement it in rural areas. However, he points out that while Coca-Cola has a very strong relationship with the retailers and is very strong in on-the-ground execution — their chillers are very clean, the brands are readily available and the products are placed very well — the category excitement has been missing in the past few years. This case is useful to: 1 understand the wide spectrum of Coca-Cola India''s distribution strategies vis-a-vis its target segments and explore if it has adopted different distribution strategies for different target segments; 2 understand Coca-Cola India''s ''Right Execution Daily'' RED and analyse how its effectiveness has become fundamental to Coca-Cola India''s growth; and 3 debate the challenges Coca-Cola India might face in reaching out to the Indian rural markets. Once that happens, consumers will typically start spending more on non-essentials, and impulse purchases will go up. Refrigeration is going to be a key element in this tropical country, and it needs to be enhanced.
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Sales and distribution management at coca cola